Speaking to one person, 60 million at a time

Speaking to groups of people can be greatly challenging. Not only can the skills be technically and cognitively demanding, but adopting an appropriate style can be very difficult. American President Franklin Delanor Roosevelt achieved quite a remarkable feat in his Fireside Chat radio broadcasts – connecting with ordinary people over the radio in a way that we find hard to fathom these days. Yet his method was simple.

Speak to one person… well, speak as if you were speaking to just one person. Then use technology to leverage your communication so that you can speak to massive groups.

Connect and communicate with your audience… one at a time.

There’s more about this here.

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